Wednesday, January 7, 2009

Giant Tire Painting with a BMW Art Car

Artist Robin Rhode installed a set of paint squirters on a 2010 BMW Z4 and then set it in motion upon canvas. This giant football field sized piece of art is entitled "An Expression of Joy." and was created after hours of driving the car to and fro in exact patterns to get the paint thickness just so. I think its a great marketing idea by BMW to promote their new car, well done.



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